Fragrance house

Ponsà

Ponsà was founded by Alejandro Ponsà and dates its beginnings to 2012; its first perfume released for public sale arrived in 2019. The brand grew from Ponsà’s interest in author perfumery, natural essences, traditional distillation, and artisanal perfume-making, with a creative identity also shaped by his grandfather’s connection to gin and his unrealized ambition to establish a liqueur distillery. As Ponsà’s perfumer, Alejandro developed a practice centered on natural ingredients, traditional techniques, craftsmanship, experimentation, and self-developed ingredients or equipment rather than commercial trends. Cedar Forest, the first fragrance released for public sale, expresses this nature-centered approach through a woody cedar composition associated with oakmoss, benzoin, copaiba balsam, and amber.