Fragrance house

post essay

Post Essay is a fragrance brand that had emerged from Korean beauty company TIRTIR by November 8, 2023, presented as an extension of that brand rather than as an independently documented historic perfume house. TIRTIR was founded in 2017 by Lee Yoo-bin, who had previously operated a clothing shopping mall and developed the beauty brand after becoming interested in cosmetics suited to sensitive skin; its stated identity emphasizes expressing individual character through color while respecting diversity and personal identity. On April 18, 2024, Goodai Global acquired management control of TIRTIR after first investing through a project fund associated with The Hahm Partners.