Fragrance house

Postquam

Postquam’s roots reach back to 1982, when Benito Tejedor established Tejedor y Díez SL, a network of hairdressing and beauty academies in northwestern Spain. In 1989, the Tejedor family acquired all the company’s shares, giving rise to the Postquam brand, identified in its corporate biography as a family business founded in Valladolid. The business evolved from academy-based beauty education into the manufacture and distribution of professional cosmetics, with direct catalogue sales designed to bypass distributors and intermediaries. Postquam’s identity centers on professional cosmetics for varied beauty needs, supported by research and development of new formulas and attention to consumer demand and emerging trends. Benito Tejedor and his son Santiago are described as jointly directing the business, preserving its family-controlled character.