Fragrance house

Pour Toi

Pour Toi launched in spring 2024 as a fragrance project built around independent perfumer Erik Constantin, who is identified as the creator of its fragrances. The brand treats scent as olfactive expression, exploring how emotions, materials, and concepts can be translated into smell. Its name, meaning “for you,” refers to social-media For You pages while questioning algorithmic intimacy and the illusion of made-for-you perfection. The rose in its logo carries a dual symbolism as both gift and weapon, drawing on the contrast between beauty and threat in classic anime imagery. Pour Toi launched with three foundational fragrances—Hyperlight, Citrus Kawaii, and DISS—each intended to express a distinct emotional or conceptual state. It describes these releases as small-batch, hand-crafted olfactory works whose variations between batches emphasize uniqueness rather than repetition. DISS, launched in 2024 and credited to Constantin, translates anger, agitation, and noise into scent; Pour Toi describes it as a bestseller and one of the three foundational chapters of the brand’s launch.