Fragrance house

Precious Liquid

Precious Liquid launched in spring 2017 as a partnership between fashion model Geo and Firmenich perfumer Richard Herpin. The label grew from Geo’s idea while modeling in New York, with Herpin joining her to create the brand. In its founding creative structure, Geo served as creative director while Herpin worked as perfumer with creative freedom. Precious Liquid’s stated identity centers on individual expression, simplicity, and fragrances described as pure, gentle, fresh, and clean. Its initial offering comprised nine unisex fragrances arranged in the Texture, Exquisite, and Pure collections. The launch also introduced 3D Scent, a trademarked application concept that uses three complementary scents on separate body zones to create an evolving layered effect. These three collections and the 3D Scent concept remain the clearest documented markers of the brand’s fragrance identity.