Première Note is a French niche fragrance house born in Paris and launched in 2014. Created by former L’Oréal directors Hervé Josserand and Thibaut Perrin Faivre, the brand builds each fragrance around a highlighted key note that can be worn alone, layered, or combined with another scent to form a personal composition. Its identity brings together a reinterpretation of traditional French haute perfumery with travel imagery and raw-material themes linked to different regions. In 2024, Première Note introduced a new story and redesigned products. The refreshed identity uses the Compass Rose as a symbol of travel and organizes the fragrances into four wind-inspired collections: The Mistral Blow, The Westerlies, The Sahara’s Sirocco, and The Baikal Winds. Première Note is presented within the fragrance portfolio of Création Beauté International, which publishes the brand’s official website.
