Fragrance house

Primavera

Founded on 26 May 1986 in Sulzberg, in the Allgäu region, Primavera emerged from a group of nature-focused idealists including Ute Leube and Kurt Ludwig Nübling. Their experience with essential oils and the limited availability of high-quality, traceable, certified-organic oils in Germany led them to build direct relationships with growers and distillers. The brand’s identity centers on the effects of pure essential oils and natural products developed with attention to ecological cultivation, fair partnerships, and respect for people and nature. Its name and logo draw on Primavera, the spring goddess depicted in an ancient Pompeii fresco. In 1992, Primavera extended its aromatherapy business into natural skincare with its first “Essenz & Kosmetik” products, followed by aromatherapy training through the PRIMAVERA Academy in 1998. A fragrance Advent calendar introduced in 1999 has continued annually. PRIMAVERA LIFE GmbH identifies Leube and Nübling as its founders and owners; in February 2013, Trishul Capital Group LLC sold its stake in the holding company to one of the founders.