Fragrance house

Primera Perfumes

Primera Perfumes is a Kuwait-based fragrance brand founded by Bader Naser in 2018, after acquaintances repeatedly asked about the perfumes he made for personal use. Naser’s interest in perfume-making intensified in the late 1990s, when he began experimenting with oils and developed London, his first personally signed perfume. The brand’s creative identity brings modern European scent ideas into conversation with Kuwaiti culture and lifestyle, presenting Kuwait as a bridge between East and West. Characters and places are major sources of inspiration in Naser’s designs, with an aim to make each perfume unique. Vetiver has a recurring role in his work, and he names Royal Vetiver as his personal favorite.