Fragrance house

Privacy

Privacy is an Evyap fragrance and deodorant brand offering eau de toilette and deodorant products for women and men, with feminine and masculine fragrance styles. Its corporate home traces back to Evyap, founded in Erzurum in 1927 as a soap producer before expanding into personal care and perfumed cosmetics. Evyap’s documented history includes a move to Istanbul in 1943, the creation of Arko in 1957 and Duru in 1967, and the establishment of Evyap International in 1994. In November 2006, Evyap purchased Aromel Cosmetics, a fine-fragrance company. Privacy is part of Evyap’s fragrance and deodorant portfolio alongside First Class, Emotion, Blade and Bellissima.