Fragrance house

Private Mood

Private Mood is an Italian fragrance brand established in 2010 to create gourmand perfumes designed to satisfy the senses. The line was created exclusively for Maison de Parfum by an Italian perfumer. In 2022, it introduced new packaging and increased the quality and concentrations of its raw materials. Its olfactory identity is centered on sweet, dessert-inspired and vanilla-oriented compositions. Berrylicious, created in 2010 to mark Maison de Parfum’s tenth anniversary, expresses that approach through a red-fruit-and-cream concept, while So Vanilla, released in 2022, presents citrus and vanilla in a gourmand composition.