Fragrance house

PRL

Ralph Lauren debuted in 1967, when Ralph Lauren began with a neckwear line under the Polo name. The brand’s identity is an American lifestyle perspective expressed through fashion, home, accessories, and fragrance, with scent presented as personal style and self-expression. Ralph Lauren Fragrances launched in 1978 with Lauren for women and Polo for men. In 1984, L’Oréal acquired the license for Ralph Lauren’s American perfume business. Polo Sport followed in 1993, linking fragrance with sport and an active lifestyle. In 2022, Polo Earth introduced an all-gender fragrance direction built around natural-origin ingredients, vegan formulation, sustainably sourced materials, lighter recycled-glass packaging, and refillability. In March 2024, Polo Est. 67 connected the Polo fragrance collection with sport, athleticism, and a reference to the brand’s 1967 origin. Polo is the clearest defining fragrance example in the brand’s story, launched in 1978 with a green bottle and a characteristic pine, leather, and tobacco profile.