Fragrance house

Profumi Di Polignano

Profumi di Polignano is an artistic-perfumery project translating the places, stories, and characters of Polignano a Mare into fragrance. Its creative concept portrays the town through its land, sea, narrow streets, local characters, memories, and olfactory emotions. The brand is a project of JOY SpA, with creative direction attributed to Paolo Fadelli and fragrances entrusted to master perfumer Arturetto Landi. First described publicly in 2017, the project began with six essences, including an environmental fragrance; its current presentation features 11 unique, unisex fragrances across Eau de Parfum, Extrait de Parfum, and home-fragrance categories.