Fragrance house

Proud

Proud is a Saudi fragrance brand whose parent company is Deraah Fragrances. The original Proud men’s eau de parfum launched in 2006, followed by Leader in 2021 and Suave in 2023. Proud’s identity sits within Deraah’s broader Saudi fragrance business, developed over more than 47 years in the Saudi market alongside European cosmetics, accessories, body care, and oriental oud products. Deraah develops fragrances in partnership with global expertise houses, particularly French companies, while maintaining an oriental oud offering, giving Proud a documented French-Arabian context.