Fragrance house

Pure Presence

Pure Presence is a U.S.-based natural-perfumery brand associated with Hawaii, with a storefront on Etsy since 2014. Justin Lee is identified as the brand’s owner and formulator, and its documented fragrances are attributed to him. Pure Presence’s creative identity centers on natural perfumery, using essential oils, absolutes, and CO2 extracts without synthetic fragrance ingredients, while connecting scent with wellbeing, feelings, and consciousness. Lee’s formulation approach developed through experimentation with essential oils and plant extracts, influenced by holistic nutrition, herbs, essential-oil chemistry, yoga, meditation, and pranayama.