Fragrance house

pureamor

Founded in 2017 by Linda Lee, Pureamor was created around the idea that fragrance should feel more personal, accessible, and portable. That purpose took shape through a partnership with U.S. laboratories and a domestic fragrance house to develop the brand’s scents. Today, Pureamor presents pheromone-infused, designer-inspired fragrances in connection with confidence, connection, and personal scent expression, with portable keychain perfumes forming a notable part of its format. A 2024 trademark filing lists Abamerica as the owner and original applicant for the PUREAMOR mark covering perfume and related goods.