Fragrance house

Puressentiel

Founded in 2005 by Isabelle and Marco Pacchioni, Puressentiel began as a laboratory focused on aromatherapy, essential oils, and plant extracts. The founders’ aim was to make aromatherapy accessible through ready-to-use products, without requiring consumers to prepare their own mixtures. Puressentiel evolved into a broader natural-health brand covering everyday needs while retaining essential oils and plant extracts as its central materials. Its identity centers on Natural, Commitment, and Performance, alongside a mission focused on natural, eco-responsible health and accessibility. The Puressentiel Purifying Air Spray, launched in 2005 as Isabelle Pacchioni’s first product, sold more than 10 million units by 2017. After entering travel retail in 2018, the brand presented a new identity in 2019. At the end of 2023, it obtained B Corp certification, formalizing its emphasis on ecodesign, resource preservation, and positive social impact.