Fragrance house

Pussy Deluxe

Pussy Deluxe was introduced in 2000 by the German company Nastrovje Potsdam, whose business began as a record store and event operation before moving into printed band merchandise and its own fashion labels. Conceived as a louder, more colorful counterpart to Nastrovje Potsdam’s Vive Maria label, Pussy Deluxe developed a public identity combining colorful lingerie, youthful fashion, accessories, a recurring cat motif, and licensing beyond apparel. Designer and graphic artist Fokke Hoekman developed the brand’s character. Pussy Deluxe entered fragrance through a collaboration or licence with German manufacturer Mäurer & Wirtz: its first women’s fragrance was introduced in July 2007, followed by Pussy Deluxe Velvet Kitten in July 2008.