Fragrance house

Puzzle Parfum

Founded in 2023 by Turkish artist Cengiz Yatağan, Puzzle Parfum grew from an artistic practice that began in 2012. Yatağan’s abstract visual work is linked to spirituality, nature, and ideas of completion and transformation, themes that also inform the brand’s approach to fragrance. He presents perfume as an art form and Puzzle Parfum as a continuation of his creative journey. That connection is expressed through bottle designs based on his artworks, with numbered and certified bottles intended to remain artistic objects after the fragrance has been used. The brand’s current collection includes eight gender-neutral fragrances with corresponding solid formats, as well as a discovery set of five gender-neutral fragrances in artist-signed limited-edition bottles. Independent fragrance references date Puzzle Parfum’s earliest releases to 2024 and identify Yatağan as the nose behind its fragrances.