Fragrance house

QOT - Question of Time

QOT – Question of Time is a Swedish fragrance and lifestyle brand whose fragrances are intended to capture moments and moods alongside lifestyle products. It launched in 2025 as the fragrance line of Swedish grooming retailer Gents, which was co-founded in 2004 by Jenny Rydhström and her cousins in response to a perceived gap in men’s grooming products. QOT’s creative identity connects scent with materials, craftsmanship, personality, and individual character, while its fragrances are presented as unisex compositions for different moments and moods. By July 2026, the line had expanded to fourteen fragrances, with additional scents planned and three retired. Sweet gourmand fragrances are the category most associated with QOT’s distinction, including caramel- and cocoa-oriented examples such as An Affair, Kingmaker, and Velvet Mokka. Its latest launch at that point, Wolf in Cashmere, reached an audience beyond its originally intended male customer.