Fragrance house

Queendom

Queendom is a British beauty brand launched by Puig in 2019 as the company’s first digital-native brand, developed through Puig Futures. Created around female empowerment and gender equality, it began as a direct-to-consumer online platform, with its e-commerce presence launched in July 2019 for the United States, United Kingdom, and France. Fragrance was its starting point: Queendom introduced six women’s fragrances, each connected to the story of a woman presented as having changed the world, within a visual and storytelling universe created with English illustrator Angelica Hicks. By 2021, the brand had expanded into makeup and other beauty products.