Fragrance house

R+Co

R+Co launched in 2014 as a hair-care brand founded by hairstylists Garren, Howard McLaren, and Thom Priano. Luxury Brand Partners brought the three together, developed the brand, and owned it at launch; R+Co remains an LBP company. Its founding concept was collaborative, drawing on the distinct professional perspectives of editorial stylists rather than a single artistic vision, and its name combines “rogue” with “Co” for the collective behind it. Creative director Amanda Wall shaped the brand’s public identity through imagery-based packaging and product naming. In December 2020, R+Co introduced R+Co Bleu, a sustainability-focused extension with postconsumer-resin packaging. In 2023, R+COLOR became the brand’s first professional hair-color line, extending the collective model to a group of professional colorists. R+Co combines statement-making style, editorial edge, salon know-how, and collaboration in hairdressing and product creation.