Fragrance house

Raer

Raer launched in 2017 when Ted Rohn set out to create a bold, modern fragrance made with natural ingredients after he could not find one that met those criteria. Berlin-based, the perfume house links its identity to Bauhaus design clarity and Berlin’s energy. Rohn is the brand’s founder and perfumer; before Raer, he worked in art direction at Gucci and Yves Saint Laurent, where he helped launch fragrances. The house previously operated as AER Scents and changed its name to Raer in 2024, retaining its focus on natural fragrance, botanical ingredients, and inspiration drawn from Bauhaus and Berlin. That year, Raer launched Accord No. 10: Holy Basil, Jasmin + Pandan at Esxence, marking a documented fragrance release under the Raer name.