Fragrance house

Rahasya

Founded in Singapore in 2024 by Singaporean Sai Pogaru and Indian nationals Sachit Sood and Utkarsh Vijayvargiya, Rahasya began when the three founders left careers in technology, consulting and finance and started developing the brand in January that year. It launched in Singapore in November 2024 after nearly a year of work on its identity and debut fragrances. Rahasya presents contemporary Indian identity through scent, moving beyond familiar associations with jasmine, sandalwood, saffron, palaces and colonial imagery. Its fragrances draw on Indian ingredients, memory and a sense of home, with stories shaped by everyday experiences such as old bookstores, mango-filled summers and weddings. The founders develop each fragrance’s story and mood with an Indian perfumer based in Singapore. Cutting Rain, inspired by India’s monsoon rain, is one of the brand’s bestsellers. Rickshaw Rhythms began as a limited-edition scent based on a community memory of riding auto rickshaws along Chennai’s coast; it sold out in three days before joining the main collection.