Fragrance house

rainbowhigh

Rainbow High was introduced by MGA Entertainment in 2020 as a fashion-doll line, with MGA identified as its creator and corporate parent. Its fictional world is a colorful fashion school where students develop creative skills, and the brand’s identity emphasizes color, fashion, self-expression, confidence, and collaboration. The property expanded into animated storytelling in 2020, with its series later available on Netflix; its wider entertainment offering has also included YouTube series and a console game. In 2024, the fifth animated season introduced Rainbow World, a fantastical setting beyond the school that retained the characters’ creative and confidence themes. In 2025, the sixth animated season extended the brand into Roblox, while the Creative Crystals collection brought DIY accessory-making into its doll play.