Fragrance house

Rare Beauty

Rare Beauty was founded by Selena Gomez and launched on September 3, 2020 through RareBeauty.com and Sephora in the United States, Canada, and Mexico. Its identity links beauty with individuality, self-acceptance, and mental well-being, while rejecting unrealistic standards of perfection. The company was created as a mission-driven beauty business that connects its products with mental-health advocacy and seeks to reduce the isolation surrounding mental-health struggles. Its product development also includes inclusive use and accessibility: packaging was designed for ease of use, reflecting Gomez’s experience with hand tremors caused by lupus medication. In fragrance, Rare Eau de Parfum anchors the Rare Fragrance Collection as a warm-and-spicy scent and was introduced as the brand’s first fine-fragrance release, extending its range beyond makeup and body-scent products into eau de parfum.