Fragrance house

Rave

Rave is a fragrance brand originating in the United Arab Emirates and part of the Lattafa portfolio, with Lattafa Perfumes Industries L.L.C. listed as its parent company. Its creative identity brings contemporary fragrance design into a balance between Eastern richness and Western freshness. The recorded Rave line begins with an edition dated 2021 and continues through releases dated 2022 and 2023, including the Now family and its later variants.