Fragrance house

RboW

RboW is a Seoul-origin beauty and fragrance brand launched in 2020 by art director Kim So-hyung, whose earlier work included Gana Art and Print Bakery. She created the brand to bring art into everyday beauty items, treating portable products as small works of art. RboW’s identity combines refined scent with elevated design across beauty, body-care, and perfume, while its name is short for Rainbow. Early collaborations included work with Seo Jeong-hwa, Kim Nu-ri, and Eddy Kang on product holders and perfume labeling. The brand entered Japan on February 29, 2024, through Intercosmesi Japan. That year, a 30 ml version of O.A.C. was released within the Case Study Eau de Perfume presentation. In 2026, RboW presented Parfums de Tokyo, a collection using scent and visual design to express Tokyo’s contrasting qualities. PBG Co., Ltd. is identified as RboW’s operating business, with Kim So-hyung listed as representative.