Fragrance house

RDZ Parfums

Founded by Alex Rodríguez in 2023, RDZ Parfums is rooted in his Puerto Rican heritage and based in Philadelphia, where its fragrances are made. Created around the idea of being different, the brand brings together Puerto Rican landscapes, culture, and memories with Philadelphia’s urban, artistic, and multicultural character. In 2024, it released Philadelphia as Rodríguez’s homage to the city and to the connection between Puerto Rico and Philadelphia, followed in October by Art Museum, inspired by the Philadelphia Art Museum and conceived with a complexity comparable to its artwork. Rodríguez is the brand’s owner and creative director, while the Stars Edition introduces collaborations with Michael Stuart and Daniel René, inviting artists and public figures to interpret the RDZ story through scent.