Fragrance house

Reem Acra

Reem Acra launched her eponymous fashion line, Reem Acra New York, in 1997. Established through bridal fashion, the brand later expanded into ready-to-wear, with bridal and ready-to-wear collections as its principal creative expressions. Of Lebanese heritage, Acra held her first fashion show at the American University of Beirut, where she graduated with a BBA in 1982. The brand’s design identity brings traditional references into modern forms, while recent collections draw on Lebanese and Mediterranean culture, travel, floral and bird motifs, embroidery, and handwork. Acra remains closely associated with the brand’s creative direction across bridal and ready-to-wear. In 2012, Reem Acra entered fragrance with Reem Acra Eau de Parfum, its first eponymous fragrance, created by perfumer Pierre Negrin.