Fragrance house

Régime des Fleurs

Régime des Fleurs was founded in Los Angeles in 2014 by Alia Raza and Ezra Woods. The founders began by experimenting with flower extractions for personal use, combining their shared interests in flowers and perfume. The brand debuted in March 2014 with six handmade perfumes arranged in three tiers—Lyrics, Ballads, and Epic—followed by three additional perfumes in Collection Two that November. Its early creative language drew on flowers, the opulence of Versailles and the Ancien Régime, classical mythology, and a late-1980s and early-1990s visual sensibility, alongside humor, irony, and camp. Nature, history, and art remain recurring subjects, with fragrance creation guided by instinctive experimentation with plants, flowers, and aromatic materials. Alia Raza is identified as the brand’s Founder, Perfumer, and Artistic Director, and is self-taught in perfumery. In 2019, Chloë Sevigny Little Flower marked the brand’s first eau developed with an outside collaborator. In 2023, Régime des Fleurs collaborated with Dominique Ropion on Tóor-Tóor, an unconventional interpretation of tuberose.