Fragrance house

REN

REN was founded in East London in 2000 by Antony Buck and Robert Calcraft. The brand emerged after Buck’s pregnant wife experienced sensitivity to everyday skincare products, prompting a search for natural alternatives designed to deliver visible results without irritation through bioactive ingredients. REN developed a clean-skincare identity focused on sensitive-skin expertise, transparent ingredient information, dermatologist approval, and nature-derived bioactives. On 2 March 2015, Unilever announced an agreement to acquire REN Skincare, completing the acquisition on 1 May; Unilever subsequently positioned the brand within its Prestige personal-care portfolio. By 2023, REN was emphasizing sensitive skin as its central strategic space, describing Evercalm as its leading sensitive-skin range and using the campaign “All skin is sensitive skin.” In May 2025, Unilever decided to close the REN business, with formal closure steps expected by the end of the third quarter of that year.