Fragrance house

René Lezard

René Lezard was founded in 1978 in Schwarzach am Main by Thomas Schäfer. It began with premium menswear, particularly suits and shirts, added womenswear during the 1980s, and expanded internationally in the 1990s. The original René Lezard Mode GmbH filed for insolvency in March 2017 after financing and restructuring negotiations failed. During that restructuring, its operating business was transferred to a newly formed René Lezard Mode AG. The AG entered another insolvency proceeding in 2019 after a planned capital increase connected with Turkish textile producer Cemsel Tekstil did not materialize. René Lezard’s current official history states that the brand returned to retail in 2025 after being withdrawn from the market in 2017. Its present identity emphasizes consistency, timeless design, quality, classic cuts, clear lines and fit, with the current collection directed toward men.