Fragrance house

Reporter

Reporter originated within Giovanni Sgariboldi’s EuroItalia venture, established in 1978, when EuroItalia recorded the launch of Reporter for Men. It entered an initial portfolio that also included Oleg Cassini and Enrico Coveri, placing the brand within a fashion-linked Italian fragrance business. As EuroItalia expanded through fashion-fragrance licences and proprietary brands, Reporter remained one of its owned brands. Its public identity is centered on men’s fragrance, with Reporter for Men presented around a dynamic, self-confident man associated with sport, simplicity, and adventure. The original Reporter bottle is described as the brand’s first men’s cologne, and Reporter for Men is presented as its signature expression. EuroItalia remains the recorded owner of the REPORTER trademark for perfumery and related cosmetics in a 2024 Canadian Trademarks Journal entry.