Fragrance house

Revolution

Revolution Beauty was founded in 2014 by Adam Minto and Tom Allsworth with the aim of offering high-quality, innovative beauty products at accessible prices while challenging established operators. Its identity is built around accessible beauty, individual representation, self-expression, artistry, inclusivity and community participation. The business developed from a UK-focused operation into an international brand sold across five continents, using a digital-first, trend-responsive model and direct consumer feedback to develop products quickly. Skincare followed in 2018, and the haircare business expanded in 2021, extending an offering that began with makeup. Revolution Beauty was admitted to trading on London’s AIM market on 19 July 2021. On 18 July 2023, a settlement with Boohoo included the reconstitution of the board and the appointment of directors proposed by Boohoo. A formal sale process begun in May 2025 ended on 22 August after no recommendable offer had been received.