Fragrance house

Rhizome

RHIZOME is a fragrance brand born in 2019 and created by Milan-based brothers Stefano and Andrea Aschieri. Before entering fragrance, the brothers created WOOD’D in design and WEED’D in the cannabis sector. RHIZOME’s identity is unisex and minimalist, drawing inspiration from art, architecture, design and fashion; its early fragrances were largely identified by numbers rather than names. The founders developed the scents from their own vision, initially building a collection of unisex Eau de Parfums alongside candles and room fragrances. By 2024, the Lab line—Desert Dusk, Tropical Dance and Crushed Symphony—marked a second stage in the brand’s olfactory development, adding more concentrated and complex fragrances to the earlier Essential line. The Essential collection now comprises eight genderless Eau de Parfums presented as RHIZOME’s signature and best-selling scents, while the wider platform includes home fragrances, perfume oils and RHIZOME Care.