Fragrance house

Ricarda M

Ricarda M was founded by Ricarda Manuela Hofmann in 1998, when she established Ricarda M. Vertriebs GmbH. Drawing on experience in cosmetics, PR, marketing, and product design, Hofmann shaped the label as its designer and creative figure. The brand developed beyond cosmetics into a lifestyle portfolio encompassing fashion, jewelry, bags, living products, and fragrances, with a creative identity tied to trend-led design and international lifestyle influences. Its public identity developed through interactive television retail; an editorial account dates Hofmann’s first television appearance with her own product to 18 December 1998. In December 2022, Ricarda M announced that Hofmann would stop moderating its television programs after April 2023 and withdraw from public media work, while the brand would continue on CHANNEL21 with other presenters. Hofmann owns the brand and its trademarks.