Fragrance house

Richouli

Richouli was founded in Vienna in late 2019 by Syrian-born perfumer Mahmoud Al Jebawi. After moving to Vienna, Al Jebawi first worked as a fashion consultant before pursuing perfumery and developing the brand. Richouli’s creative identity combines Eastern cultural references with modern Western perfumery, presenting its fragrances as unisex. The brand is associated with Vienna, while its fragrances are described as produced in France. By 2021, Richouli had introduced a five-fragrance collection comprising 100 Stories, Arabia, Blessed, Majesty, and Queendom. Across this collection, its documented scent profiles range through woody, spicy, amber/oriental, musky, and leathery-fruity compositions.