Fragrance house

Riffs

Riffs was launched in Dubai in 2018 by four brothers whose family had experience in perfume manufacturing and perfumery. The brand presents its origins as a continuation of a multigenerational family tradition inherited from their parents, who were respected perfumers. Its identity connects Dubai’s Arabic perfumery heritage with contemporary perfume style for Indian consumers, combining Arabic-inspired materials and traditions with modern influences. Among its documented fragrance examples, Momento is placed in Riffs’ Best Seller collection in India; fragrance reference Parfumo records it as a 2025 release with sweet-oriental, woody, and spicy accords.