Fragrance house

Rihanna

Rihanna’s fragrance story began with Reb'l Fleur, her first fragrance, introduced in 2011 through Parlux after a 2009 sublicense agreement granted the company worldwide rights to develop, manufacture, and distribute prestige fragrances under her name. In 2017, she launched Fenty Beauty, whose public creative identity is rooted in inclusion and in addressing gaps in products for varied skin tones, types, hair textures, cultures, and races. Fenty Fragrance is owned by Rihanna and operated as a joint venture with Kendo Brands. Fenty Eau de Parfum followed on August 10, 2021. Treated as Fenty’s signature scent, it is gender-neutral and draws on Rihanna’s life across Barbados, New York, Los Angeles, and Paris; the fragrance is currently labeled a bestseller on the Fenty website.