Fragrance house

Rihanna World

The relevant fragrance business is Fenty Fragrance by Rihanna, linked to the wider Fenty beauty identity. Rihanna launched Fenty Beauty in 2017 with Kendo Brands, LVMH’s in-house beauty incubator. Its creative identity emphasizes inclusion across traditionally hard-to-match skin tones and formulas intended for all skin types. In May 2019, Rihanna and LVMH extended the Fenty identity into luxury fashion. On 10 February 2021, they agreed to put the ready-to-wear activity on hold pending better conditions. Rihanna’s first fragrance, Reb’l Fleur, was created and launched with Parlux in 2011. Fenty’s signature fragrance launched in August 2021 as a gender-neutral eau de parfum, with Rihanna closely involved in its development alongside perfumer Jacques Cavallier-Belletrud.