Fragrance house

Riiffs

Riiffs is a Dubai-origin fragrance brand founded in 2018, launched alongside Nusuk by the Attarwala Group. The family’s fragrance history reaches back to 1925, when its great-grandfather arrived in Mumbai selling attars and perfumes; the group later expanded into manufacturing before launching Riiffs. The brand’s creative identity blends Arabic perfumery heritage with modern international and French craftsmanship, while its India-focused purpose connects Dubai’s fragrance culture with Indian consumers through Arabic-inspired perfumes. Riiffs received the Best Emerging Perfume Brand of the Year 2023 award. In its fragrance range, Goodness Oud Blanc is identified as a best seller and is offered as a unisex scent. Freeze has also gained traction on TikTok, marking it as a recent attention-driving release.