Fragrance house

Risala

Risala is a Dubai-based fragrance brand whose name reflects the Arabic words for “message” or “letter.” Its identity combines French perfumery refinement with Oriental cultural influence, framing fragrance as sensory storytelling rooted in heritage. Risala traces its roots to ARMAF’s global fragrance business. Its trademark was filed in 2024 by Sterling Perfumes Industries LLC, while its parent group, Sterling Perfumes, traces its inception to 1998 and attributes its founding vision to the Fakhruddin family. Risala Elite launched in 2024 as a collection within the Risala brand family. In 2026, Risala presented Fragaby, a collection described through two citrus-led interpretations and shaped by community influence, digital culture, and contemporary urban lifestyles.