Fragrance house

Rizos Curls

Rizos Curls is a self-funded, Latina-owned family business founded by Julissa Prado in Los Angeles in 2017. The brand emerged from Prado’s difficulty finding products suited to her curly hair, prompting years of formula development with quality and natural ingredients intended for different curl types. Her family helped shape the company’s early years: relatives fulfilled orders, and her uncle’s garage served as its first headquarters. Rizos Curls defines its identity through the three Cs—Curls, Community, and Culture—with a focus on curls, coils, waves, and natural-texture care. Prado remains the creative figure behind the brand’s product and cultural direction, drawing on her own experience and formula development. In September 2025, she received the Hispanic Heritage Awards’ Entrepreneurship Award and described Rizos Curls as a business she started with her brother eight years earlier without outside funding.