Fragrance house

rms beauty

rms beauty was launched in 2009 by professional makeup artist Rose-Marie Swift, whose search for makeup combining organic ingredients with the performance and aesthetic demands of professional work shaped the brand’s beginnings. Its identity centers on raw, food-grade, organic, wildcrafted, and natural ingredients, with makeup and skincare intended to enhance rather than conceal natural-looking skin. Swift’s experience on photo shoots and runways also informed a practical, multifunctional approach to product design. Living Luminizer, a signature of Swift’s dewy-skin aesthetic, was the product associated with putting rms beauty on the map; its early recognition followed word of mouth after a J.Crew campaign shoot. In October 2021, Highlander Partners acquired rms beauty and added it to its investment portfolio.