Fragrance house

Roelen

In December 2018, David Roelen launched Roelen’s Series 001, a five-perfume collection, after a career in advertising and a 2017 trip that led him to develop the project in Istanbul. Based in Berlin, the brand approaches fragrance through personality, communication, transformation, and self-expression rather than gender categories, drawing inspiration from encounters with oneself, other people, and nature. Roelen directs the creative concepts and works with perfumers to turn briefs involving text, images, music, and video into finished scents. Series 001 included Broken Bouquet and Flower Boy, which challenged conventional beauty and perfume stereotypes, alongside The Door, created as an homage to Berlin’s club gatekeepers. Crystal Haze was identified as the fragrance that best captures Berlin’s spirit, with a conceptual, futuristic, curious, and fluid character. Aqua Ultra is the first scent in a new series of reimagined day-to-day colognes.