Fragrance house

Roja London

Roja London is an independent luxury fragrance house established in Mayfair, London, in 2011 by Roja Dove, who launched the brand at Harrods on 2 July that year after earlier work in bespoke fragrance and a Harrods perfumery concept. Before pursuing bespoke work and his own house, Dove spent two decades at an established French perfume house. The brand’s identity is British, independent, imaginative, and rooted in London, with fragrances presented as highly crafted, jewellery-like objects. From 2025, ROJA began collaborating with a new generation of perfumers guided by Dove as part of its contemporary vision. Antoine Cotton became the first publicly named perfumer for new ROJA creations besides Dove, with his work positioned as an enrichment of the house’s existing heritage. Its fragrance legacy includes Elysium, which debuted in 2017 and became synonymous with the House of ROJA, and the Aoud Collection, described as central to the brand’s identity and part of its DNA since inception.