Fragrance house

Roja Parfums

Roja Parfums is an independent British perfumery house founded in London in 2011 by Roja Dove and established in Mayfair. Before creating his own line, Dove was associated with Harrods’ haute parfumerie concept, opened in 2004. Roja Parfums launched at Harrods in 2011, followed by international expansion that included a New York launch at Bergdorf Goodman in 2013. Its identity centers on British creativity, emotional memory, and fragrances intended as personal expressions, with Dove providing the house’s defining creative vision and emphasis on emotion and self-expression. Since 2025, the house has also begun presenting work by a new generation of perfumers guided by Dove. The Aoud family is a defining part of its fragrance legacy: Aoud Parfum, combining oud, rose, and saffron, sold out when the brand launched at Harrods in 2011.