Fragrance house

Ron Dorff

Ron Dorff was founded by Frenchman Jérôme Touron and Swede Claus Lindorff, bringing together Scandinavian functionality, French style, and classic sportswear influences. The brand launched with an e-commerce site in 2010 after two years of preparation, with early stockists including Colette, Jeffrey’s in New York, and Selfridges in London. It was initially built around updated versions of 1970s and early-1980s sportswear classics, including tennis shorts, jogging trousers, and water-polo trunks, rendered in understated colours with discreet branding. Ron Dorff evolved from men’s sportswear into a broader lifestyle identity spanning sportswear, loungewear, underwear, and swimwear, and added the women’s His for Her line. “Discipline Is Not a Dirty Word” became the brand’s central motto and creative leitmotif, linking athletic discipline with an understated, functional approach to menswear. The DISCIPLINE fragrance line, introduced in 2019, translated that philosophy into scent. In 2021, Discipline Sport Pour Homme was presented as Ron Dorff’s debut signature fragrance, with a fresh, green, woody profile.