Fragrance house

Rouge Bunny Rouge

Rouge Bunny Rouge was started by Alexandra de Montfort in 2005, while a 2014 account places the line’s founding in Moscow in 2006 and describes it as UK-based. From its early years, the brand paired Victorian fairy-tale imagery and imagined alternate worlds with makeup and fragrance conceived as forms of self-expression rather than trend-following. De Montfort is identified as both founder and creative director, and her work shaped an identity built around play, persona, elegance, romance, and whimsy. The first Rouge Bunny Rouge fragrances launched in 2012 with Chatoyant, Lilt, and Vespers. In 2026, Rouge Bunny Rouge is an Italian selective makeup and fragrance brand undergoing a relaunch that includes an updated perfume collection. Its current identity emphasizes sensual minimalism, personal aesthetic perception, individuality, and a balance of classic beauty codes with bold choices. The Finnish sculptor Kim Simonsson’s Idol is identified as the brand’s central symbol, appearing on packaging and representing sensuality, rebirth, and infinity.