Fragrance house

Route 66

Route 66 traces its product history to the 1970s, with its timeline marking 1978 as the start of motor clothes and accessories introduced by Eastwood Motor Supplies. In 2008, its trademark registrations were consolidated under Tempting Brands AG, which acquired the brand’s fragrance and cosmetics rights from Coty in 2012. The current brand is a Tempting Brands property. Route 66 perfumes were distributed in Europe by Mäurer & Wirtz from 2021, while Chinese trademark rights were sold to Guangzhou Weichang Clothing Co., Ltd. That same year, the modern fragrance line launched with three men’s scents—Easy Way of Life, The Road to Paradise Is Rough, and From Coast to Coast—framed around freedom, adventure, the open road, and Route 66 destinations. Feel the Night and Born to be Wild were later presented as additional releases.